Our Story
Back & Forth is an indian streetwear brand founded in a small dorm room in soho London , eager to create something different . We aim for designs that embrace a modern attitude for a creative life, seamlessly blending comfort, minimalism and elegance in every cut. Back & forth is a creative platform for the misfits, the outcasts and the wild to express themselves. Our pieces aim to inspire the new generation to pursue their passion, orthodoxly or not, by empowering them to create without fear of judgement.
Break The Chains
The slogan "Break the Chains" embodies the spirit of defiance and liberation. It's about rejecting the norms that hold you back—whether those are societal expectations, self-doubt, or the invisible boundaries that limit creativity and expression. With each design, Back & Forth symbolizes breaking free from these constraints and embracing the fluidity of who you are and who you’re becoming.
We move back and forth between worlds, between past and future, tradition and innovation. We embrace the clash of influences, cultures, and ideas. It’s a rhythm, a journey, a statement. Our brand encourages you to shatter the chains and reclaim your narrative, because your style should be as bold and boundless as you are.
Back & Forth is for those who wear their freedom on their sleeves, literally and figuratively. Join the movement, break the chains