Back & Forth didn’t start in a boardroom.
It started in a small dorm room in Soho, London — with noise outside the window, ambition inside the chest, and a need to create something real.

Founded by Asif Mir, Back & Forth was born out of restlessness. The kind that refuses to fit neatly into boxes. The kind that questions the ordinary and chases meaning through design. What began as late nights and rough ideas slowly turned into a vision.

MADE BY HAND. MARKED BY FIRE.

We don’t make fast clothing.
And we don’t make it for everyone. Every Back & Forth t-shirt is made inside our studio — touched by heat, blade, ink, and flame. No factories. No shortcuts. Just hands. We screen print, cut, distress, burn, and stitch each piece one by one, knowing exactly when to stop. No two are the same.
And once it’s gone, it’s gone.

This isn’t mass-produced.
It’s limited by time, hands, and belief.