Our Story

Back & Forth is an indian streetwear brand founded by Asif Mir in a small dorm room in soho London , eager to create something different . We aim for designs that embrace a modern attitude for a creative life, seamlessly blending comfort, minimalism and elegance in every cut. Back & forth is a creative platform for the misfits, the outcasts and the wild to express themselves. Our pieces aim to inspire the new generation to pursue their passion, orthodoxly or not, by empowering them to create without fear of judgement.